NOVITEC first gained notoriety in 1989 for tuning Italian sports cars, with the success of their Alfa Romeo and Fiat tuning proficiency. As NOVITEC'S satisfied clientele continued to grow and graduate from driving Alfa Romeos to Ferrari's, the natural line of progression to Ferrari tuning was born in NOVITEC Rosso.

NOVITEC Rosso initially began behind closed doors, with a hand picked team of technicians that launched a project known as "Rosso F360". The goal of the project was not to make any fundamental changes to one of the most aesthetic automobiles on the road today, but rather to create an exclusive and extensive range of exceptional options for the discerning individualist.

Quality awareness and determination, coupled with creativity and foresight, have forged NOVITEC into one of the most successful companies in the automotive tuning branch. With highly trained personnel in more than 30 countries, NOVITEC'S skilled network deftly and conscientiously meet the wishes of the world's most discriminating clientele.